{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast","title":"How to Conduct a Social Media Competitive Analysis","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/a820dc36\"></iframe>","width":"100%","height":180,"duration":3658,"description":"This week we are talking about competitive analysis and my guest is Cassandra Schwartz, Senior Product Marketing Manager for Rival IQ, a social media marketing analytics tool.\nIf you want to stand out from the crowd, you should be conducting social media competitive analysis to identify gaps in your competitor’s offerings and marketing strategy.\nTopics covered:\nWhy competitive analysis matters\nAvoiding blanket statement “best practices”\nPersonalized internet marketing\nHow to identify your competitors\nNetworking and talking to marketers and SaaS customers\nSpecific tactics of competitive research\nUnderstanding brand voice and storytelling\nCassandra’s recommended marketing resources\nResources mentioned:\nRival IQ\nOptimizely\nMoz\nHubSpot\nOn Writing Well by William Zinsser\nThis American Life podcast\nSocial Physics by Alex Pentland\nHow to Compete With Big Brands Even With Very Few Resources\nHard to be Noticed? Simplify Your Marketing to Win Customers","thumbnail_url":"https://img.transistorcdn.com/tErK_MMK-L6psKsv8Q2vwohzj73RLm3YvZmMK-IJ5Xk/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzM3NTE0LzE3MDg2/ODAyNDEtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}