{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Soul Mechanic Diaries","title":"E5: African Tourism Doesn’t Have a Product Problem • It Has a Discovery Problem","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/a862edb3\"></iframe>","width":"100%","height":180,"duration":2589,"description":"African Tourism Doesn’t Have A Product Problem.\n\nIt has a discovery problem.\nAcross the continent, extraordinary lodges, DMCs, guides, experiences and independent tourism businesses are already doing remarkable work.\nThe challenge is visibility.\nBuyers cannot discover what they do not know exists.\nSmaller operators can spend years building something exceptional and still struggle to reach the right people.\nTraditional trade shows remain an important part of the industry, but they also demand time, money, travel and an enormous amount of relationship-building compressed into a very small window.\nSo what else becomes possible?\nIn this conversation, I sit down with Rudi Wagenaar and Thabang Rapotu, co-founders of Around Africa | The Impact Imbizo, to explore a different way of connecting African tourism.\nWe talk about visibility.\nDiscovery.\nTrade shows.\nIndependent businesses.\nBuyer relationships.\nUbuntu.\nDigital Hospitality.\nThe people who get overlooked.\nThe opportunities we miss because we simply don’t know they are there.\nWe also talk about Gogo, Around Africa’s first Digital Concierge, and what happens when intelligent technology is designed not to replace hospitality, but to increase our capacity to be hospitable.\nGogo can welcome people into the virtual village, help them find their way, answer questions and create more space for the human team to focus on the conversations only humans can have.\nPerhaps the future of African tourism is not about creating more products.\nPerhaps it is about helping more of the right people discover what is already here.\n🌍 About Around Africa | The Impact Imbizo\nAround Africa | The Impact Imbizo is a people-first virtual tourism village bringing African tourism businesses, buyers and tourism professionals together digitally.\nInside the village, visitors can explore, discover, connect and build relationships beyond the limits of a single physical trade-show floor.\nYou can also meet Gogo, Around Africa’s Digital Concierge.\n• 🌐...","thumbnail_url":"https://img.transistorcdn.com/MnzhJmNCdMzrkMf_g8CjVqL1jNtJrgxEzdvLOpkSGEg/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS81MDNk/OTRhYzBiNzgwNjU0/M2RhYzljZTgyZGVk/ZmNhZi5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}