{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Syndicate One Podcast","title":"Your Moat Isn't the Team. It's the Market, with Sébastien Deletaille, CEO and co-founder at Rosa","html":"","width":"100%","height":180,"duration":2610,"description":"Sébastien Deletaille pulled together one of the sharpest data teams in Belgium, but the market he picked still killed the company.\nHe built Real Impact Analytics into Riaktr, riding the telecom big-data wave with some of the brightest engineers in Belgium. Funding, team, momentum, all there. The market just never showed up. He picked himself up and built Rosa instead, now the biggest medical booking platform in Belgium, moving over a million appointments every month.\nSébastien sat down with Robin Wauters to talk through the lesson it took a stalled company to learn, and what it means to build differently the second time around. In this episode:He breaks down why even a great team on the wrong market goes nowhere, and why Riaktr never once stopped to ask what market it was actually in.He shares the moment when a Dubai entrepreneur selling fart-noise phone gags out-earned his social-graph machine-learning team a thousand times over, and what that taught him about picking a market.Sébastien says the real test for any venture is Des Traynor's: is this a big, frequent problem, not a big, rare one, or a small, frequent one?He explains why he now vets investors by talking to their average portfolio companies rather than their best ones.He shares why Rosa's real moat was never the tech. Dozens of founders have cloned the app with AI in a week, but nobody can shortcut the traction.Listen. Share it. Building something big from Belgium? You know where to find us.","thumbnail_url":"https://img.transistorcdn.com/4XPJC_OlhpLAqf1cyr5lTzx0e48D4V69sVcOyf2o9AE/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9iYTNk/Yjk5YmUyNGRlY2Vi/ZjJlYTcyYTQyMGYz/MDFjZS5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}