{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Heard Business School","title":"From Social Worker to Practice Owner with Brent Metcalf","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/a8738981\"></iframe>","width":"100%","height":180,"duration":2994,"description":"Starting and scaling a private practice can feel overwhelming, especially in a rural region with limited resources. Brent Metcalf, a trauma therapist and group practice owner at Tri-Star Counseling, joins Michael Fulwiler to share how he built a thriving therapy business in Appalachia while staying true to his mission of expanding access to care.Brent opens up about transitioning from social work to private practice, navigating financial uncertainty, and building a practice that reflects his values. He shares the strategies that helped him grow, from offering pro bono sessions during a natural disaster to hiring provisionally licensed therapists and negotiating with insurance companies.Listen to hear how Brent balances business growth with community care, and why leading with heart can be a powerful strategy for therapists building something of their own.In the conversation, they discuss:What it takes to launch a successful practice in a rural areaHow to grow from solo to group practice without burning outWays to stay connected to your mission while running a businessConnect with the guest:Brent on LinkedIn: https://www.linkedin.com/in/brent-metcalf-028870272/ Visit the Tri-Star Counseling website: https://tri-starcounseling.com/ Connect with Michael and Heard:Michael’s LinkedIn: https://www.linkedin.com/in/michaelfulwiler/ Newsletter: https://www.joinheard.com/newsletter Book a free consult: joinheard.com/consult Jump into the conversation:(00:00) Welcome to Heard Business School(01:36) Introducing Brent Metcalf(03:01) Growing Up in Rural East Tennessee(04:31) Small-Town Roots and Musket Bowl Tradition in High School(05:06) From Ministry to Social Work(06:11) Joining CPS and Getting Hooked on Fieldwork(08:10) Choosing to Go Back to Graduate School(08:52) Transitioning to Vanderbilt and Mental Health Consulting(10:18) Starting a Therapy Practice Without Business Experience(14:18) How a Financial Advisor Pushed Him to Go Full-Time(17:33) Expanding from Part-Time...","thumbnail_url":"https://img.transistorcdn.com/VeEivAX_HTbGxZuTLznr4LPeYdvYf1o7A9czvWKmcxk/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS85MmMz/YmQzZWExNzg2Njlj/Mjk5YmIyY2ZlOGJh/MjZiOS5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}