{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"B2B SaaS Marketing Snacks","title":"20 - How much should you invest in Marketing?","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/a87ad59d\"></iframe>","width":"100%","height":180,"duration":1172,"description":"How much money should early-stage B2B SaaS companies spend on marketing? It depends on four things: your product & company maturity, your market maturity, your growth targets, and your existing marketing capabilities. Today we dive into each factor and share our thinking behind our new (upcoming) budget calculator. Hint: Throwing money at marketing is not always the best solution! ","thumbnail_url":"https://img.transistorcdn.com/eXVFQab6SDTTyj-qv_JQIcgGfZWZr6evrBtV_FKrHdU/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS83MmEx/YTMwNjNhZGU4NzI2/MzMyMzVmYzJkNTc5/YTRkNC5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}