{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Floral CEO","title":"The 5-Minute Brand Audit for Florists","html":"","width":"100%","height":180,"duration":1562,"description":"Many florists say they want higher wedding budgets and luxury clients… but their brand is sending a completely different message.\nIn this episode, Jeni walks you through a quick 5-minute brand audit you can do today to see whether your Instagram, portfolio, and messaging are actually attracting the type of clients you want.\nBecause if your brand looks like a $2,000 florist, it’s going to be very hard to book $10,000 weddings.\nJeni breaks down the key things to look at in your social media, design consistency, and brand language so you can start positioning your floral business for higher-end events and more profitable weddings.\nIf you're ready to elevate your portfolio and brand, Jeni also shares details about the Business, Bouquets & Branding Workshop, a hands-on experience designed to help florists build a portfolio that attracts premium clients.\nIn This Episode You'll Learn\nHow to quickly audit your floral brand in just 5 minutes\nWhy your Instagram feed may be turning away higher-budget clients\nThe difference between a florist brand that attracts $2K weddings vs. $10K weddings\nHow your language (like “budget friendly”) affects the clients you attract\nWhy consistency in your design style matters more than you think\nA simple question to ask others that reveals how your brand is actually perceived\nThe 5-Minute Floral Brand Audit\nLook at your Instagram like a client.\nAsk yourself: If I didn’t know me, would I think this florist is affordable or premium?\nReview your portfolio consistency.\nDoes your work feel cohesive or like a random mix of styles?\nAudit your language.\nWords like affordable or budget friendly can unintentionally position you as the cheapest option.\nAsk someone you trust.\nAsk them: What three words come to mind when you look at my brand?\nAsk the big question.\nDoes your brand actually support the level of clients you want to attract?\nWorkshop Mentioned in This Episode\nBusiness, Bouquets & Branding Workshop\nA 2.5-day immersive workshop designed to...","thumbnail_url":"https://img.transistorcdn.com/FHz-UgopUhJpJn1O-4JHblhUpmcOM1-ut37jvDGyuz8/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS84ODcz/NzBkZGFkZjUyZjU5/ZTk5ODAxMTAzZjFj/NDIzNS5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}