{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Talk Commerce","title":"Unleashing the Power of SEO and Content Marketing with Ivan Palii","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/a895a948\"></iframe>","width":"100%","height":180,"duration":2102,"description":"In this podcast episode, Brent and digital marketer Ivan Palii discuss the differences and similarities between SEO and content marketing. They explore how these strategies can be aligned for better results. Ivan shares his experience in acquiring traffic for SaaS products and provides insights into keyword research, content creation, and promotion methods. He emphasizes the importance of publishing on multiple platforms and building trust with Google to improve website rankings. Brent agrees, adding that content should cater to the audience's needs and preferences, and suggests seeking expert help to improve content quality and performance.","thumbnail_url":"https://img.transistorcdn.com/Iwo9itiv1VVvX4mxHpDFF3LqetNORMJCPIcKVtkYuNY/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzQ4MTQzLzE3MDM3/NzA2NjQtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}