{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"MAFFEO DRINKS: The Lab","title":"041 | Bringing Gin to Brazil: how to start a brand starting from a specific need | with Arturo Isola, Co-Founder of Amazzoni Gin (Sao Paulo, Brazil)","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/a8c13be6\"></iframe>","width":"100%","height":180,"duration":2740,"description":"In episode 041, I had the pleasure of chatting with Arturo Isola, Co-Founder of Amazzoni Gin. An architect and designer by training, he entered the Drinks Industry co-creating the first Brazilian Gin on his journey to craft the perfect Negroni. I hope you will enjoy this inspiring Founder’s story.\n\nTimestamps\n0:00 Introduction\n2:16 The First Brazilian Gin\n8:48 Brand or Liquid Led Business?\n13:14 Conceiving The Business Idea\n20:06 Breaking into the On-Trade\n23:02 Starting Without Investors\n27:45 Entrepreneurs and Consistency \n32:21 Should You Adapt to the Market?\n37:00 Committing to The Dream\n41:34 Contact Info & Ending\n\nAbout the Host: Chris Maffeo\nAbout the Guest: Arturo Isola","thumbnail_url":"https://img.transistorcdn.com/EEVeqPnCSO50vcTEwCGi8EsKVAfckKW1Ma9V9k_f5cM/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9mNjQy/ZWFiZWJiOTRmMTBm/YmUxYWFmNTA2MjI4/M2ViNC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}