{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Bootstrapper's Paradise","title":"Optimizing Search Ads Variables","html":"","width":"100%","height":180,"duration":325,"description":"I've recently optimized my search ad campaigns to hopefully drive more conversions for my B2B SaaS application.  I want to walk you through what I changed and why including some tips based on what I've learned if you intend to leverage search ads to drive traffic for your B2B SaaS.\nFree product-market fit email course - https://nxtstep.io/fit\nEpisode Transcript\n Hey folks, Sean here, and today what I want to talk to you about is further optimizing your channels in terms of where you're getting the leads for your B2B SaaS. Now, in this case, for me, this is through search ads, so I am primarily getting the traffic for people that I'm trying to drive into my B2B SaaS from Google search ads.\nNow, when I was beginning, and I always encourage this, I was moving pretty fast, so I set up a campaign. Essentially as quickly as I could, cuz I was doing a number of things simultaneously, like putting up the landing page, potentially working on the prototype, measuring how effectively I was converting people.\nI was doing a lot. So cuz I was moving quickly, I just set up essentially the basics for the early campaign in order to run my early stage experiment to get a better idea in terms of how many prospects I was ultimately gonna be able to convert. Now. After I ran that experiment and I got the data back, which said how many folks I was ultimately able to convert and then sign off on essentially the early stage economic viability of the B2B SaaS that I was talking about building.\nThen I had the information I needed in order to move forward with the build. So the build is done, the product is live. Now I'm trying to focus on converting people. Using the products to paint for the product. So that is the spot that I'm at at the moment with what I'm building. Now, in order to do that, I've already talked a little bit about further optimizing whatever channel you are using in order to ultimately get to and through this stage, which again, for me is via search ads now, because I...","thumbnail_url":"https://img.transistorcdn.com/B0rBF_s0upJdRqXoy4_4rHlfSlZONOaHnrUmmpOi708/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9kYmIx/MTMxNTExY2VjZjIz/NjEzNWFhNmI4OGZl/ZDliMy5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}