{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Send & Grow by SparkLoop","title":"Running events as a newsletter operator — with Sophia Patten of Workweek","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/a8d147e6\"></iframe>","width":"100%","height":180,"duration":2543,"description":"Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop cofounder Louis Nicholls sits down with Sophia Patten, Head of Events for Workweek. \n\nSophia plans and runs all kinds of different events both for the Workweek brand and their individual newsletter creators.\n\nEvents are a super hot-button topic for newsletter operators right now. With the potential to grow community, boost audience growth and add new revenue streams.\nWe discuss:\nwhen should you run your first event? And why?\nhow to plan your first event\ntips for improving your events and translating it into business results\nYou can find Sophia on Twitter, and Louis is at @louisnicholls_ .","thumbnail_url":"https://img.transistorcdn.com/X6Jol7Kb3RBvpOzZ9ydgCbaoOCbOLB2smnpqf6utYKs/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9iODA3/OGNkZWVjZmJmOGY0/MTY5ZGZmMjYyYmFm/OWZmNi5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}