{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"How to Win podcast with Peep Laja","title":"Competing in a Crowded Space with Omnisend's Rytis Lauris","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/a8d2e531\"></iframe>","width":"100%","height":180,"duration":1791,"description":"This week on How to Win: Rytis Lauris, co-founder and CEO of Omnisend, an all-in-one e-commerce marketing automation platform founded in 2014. Omnisend has expanded rapidly in the last two years, with ARR now hovering around $30M, 190 global employees, and more than 60 000 customers. In this episode, Rytis shares how Omnisend competes in a crowded space, the importance of timing, and how they built up their brand through original content. I add my thoughts on agency partner programs, the pros and cons of VC funding in a company’s early days, and the game is rigged to benefit larger companies. ","thumbnail_url":"https://img.transistorcdn.com/Q_fMwUWHo4tPx2uw4iDtzmWYAi2h5TryAVNt3AUO4fo/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzIyNTE3LzE2MjU1/MDE5ODUtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}