{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Supercool","title":"Hemp Grows Up: A Long-Awaited Crop Now Insulates U.S. Homes","html":"","width":"100%","height":180,"duration":2879,"description":"Industrial hemp always had believers. What it lacked was a supply chain. Hempitecture is changing that—starting with the first commercial-scale factory in the U.S. making high-performance home insulation from hemp.Headquartered in Idaho, the company has shipped to 5,000+ customers across 48 states. It’s now the largest buyer of industrial hemp fiber in North America—proving that a crop once sidelined by regulation and volatility can power a fast-growing manufacturing business.In this episode, co-founder Tommy Gibbons shares the operational playbook: how Hempitecture proved its insulation performs, raised capital through crowdfunding when venture capital didn’t show up, and built a new distribution model in a category with no precedent. Hempitecture’s insulation cuts carbon in two ways—by lowering embodied emissions during manufacturing and reducing operational emissions once installed.Nearly a century after hemp was banned in 1937, the supply chain is finally getting built—with carbon impact to match.And this time, it’s not just legal—it’s scalable.Show NotesGuest: Tommy Gibbons, co-founder and Chief Innovation OfficerCompany: HempitectureFor more Supercool climate solutions now scaling, subscribe or follow the podcast, plus our:* Weekly Newsletter* YouTube Channel* Supercool on LinkedIn and Instagram","thumbnail_url":"https://img.transistorcdn.com/WNN1988bBlxHUOs2snU8AOuKZR0jqyW_s255bNBPY2k/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8yZGNm/ODEyNWI4NTRmNTk3/MjA4YmI1NmFhOWEw/NDM5Zi5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}