{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Sub Club by RevenueCat","title":"Taking a Fitness App to Y Combinator and Beyond — Jake Mor, FitnessAI","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/a8ef5168\"></iframe>","width":"100%","height":180,"duration":2522,"description":"This week, David and Jacob caught up with Jake Mor to find out how he navigated the process of building a subscription app from the ground up. Jake is the founder of FitnessAI, an app that builds personalized weight lifting plans to help people achieve their goals without having to hire a personal trainer. \r\n\r\n\r\nIn this episode, you’ll hear about:\r\n\r\n\r\n(4:38) Jake’s first accelerator experience; co-founding Shopturn and going through Techstars.\r\n(8:44) The fitness app opportunity: market size, structured data, and machine learning.\r\n(13:20) Pricing experiments; users are willing to pay more than you think.\r\n(18:53) Scaling ad spend; what Jake learned from his first $20k.\r\n(19:02) The importance of mentorship; Bryan Welfel; JSwipe; The Beard Club.\r\n(22:15) Pro tip: Put your ad spend on a credit card to sync up with Apple’s payment schedule. (But be very careful to manage your debt!)","thumbnail_url":"https://img.transistorcdn.com/5wLmgbaQb4ycBC7pnGneKiwPipFNC9l0ygCTi1Majok/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzE1MDYxLzE2MDE5/MjMwNjEtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}