{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Marketing with Vani","title":"How brands grow | Byron Sharp [S02, #24]","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/a8f2df6c\"></iframe>","width":"100%","height":180,"duration":2792,"description":"Byron Sharp, a Professor of Marketing Science and director of the Ehrenberg Bass Institute, is a leading authority in the field of marketing. His book \"How Brands Grow: What Marketers Don't Know\" is the modern Bible of marketing and tackles fundamental concepts that marketers often mess up. This episode is a crash course in marketing principles that are relevant to today's business growth. Listen on!\n\n👉 Listen to the podcast to learn about:-\n\n➡️ Why are light buyers important?\n\n➡️ Price promotions don't get you new consumers\n\n➡️ Loyalty programs have weak effect on loyalty\n\n➡️ Why advertising need not be persuasive\n\nClick here to read the text version of the episode. [https://docs.google.com/document/d/10FtXD0lr4BZxkB1rJa9Le1_8xgPgjbopyssP-N07rHY/edit?usp=drive_link19RXZVVmmkGHefA7uoEMGIplfuJ1h4BzJXvAWCI90kWQ/edit?usp=sharing]\n\nEnjoyed the episode? Please consider listening to the other episodes and subscribe to \"Marketing with Vani\" on this platform!\n\nThis show is sponsored by CherryPeachPlum Growth Consultancy. 🍒 CherryPeachPlum is a marketing-focused business consultancy that delivers business results. Get in touch via www.cherrypeachplum.in [http://www.cherrypeachplum.in/] to get marketing solutions that work in the real world.","thumbnail_url":"https://img.transistorcdn.com/yG6djJPS_VKJAJUpw_TBIsnn0afbs0vMDYSupnSONsI/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzUxNjY5LzE3MTE5/NDQ0MzItYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}