{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Pod Bros Playbook","title":"SaaS Buyers Need Education Before Demos","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/a917b2e1\"></iframe>","width":"100%","height":180,"duration":351,"description":"B2B SaaS buyers now need clear product education before they book a demo. Nick Gaiski explains how founder-led podcasts and articles build trust earlier in the sales cycle.","thumbnail_url":"https://img.transistorcdn.com/AjxevrzjfszfM7dAVt88VMDT66l_93ZxLPirv0ZhHq4/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9hZjdk/OTExMTI0MDNlZjQw/ZjliZTllYzAyOTcz/ZGMzZS5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}