{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Cashflow Show: Entrepreneurship Insights for Founders, CEOs and Business Leaders","title":"Why Half of Britons Would Switch Brands for Fair Tax | Paul Monaghan, Fair Tax Foundation","html":"","width":"100%","height":180,"duration":1111,"description":"Episode Summary\nIn this episode of The Cashflow Show, host Clayton M Coke speaks with Paul Monaghan, Chief Executive of the Fair Tax Foundation. They discuss growing public demand for responsible tax conduct, the impact of the UK’s £40 billion tax gap, the problem of phoenixing, the commercial value of the Fair Tax Mark, and why greater tax transparency benefits both businesses and society.\nChapters\n00:00 – Introduction and welcome\n00:28 – About the Fair Tax Foundation and Fair Tax Mark\n01:26 – Public support for fair tax conduct\n02:54 – Employee pride and talent retention\n04:19 – The £40 billion UK tax gap\n04:47 – Phoenixing and unfair competition\n06:12 – Protecting diligent businesses\n08:09 – Commercial opportunities of the Fair Tax Mark\n09:06 – How transparency builds trust\n10:31 – Public demand for tax disclosure\n11:29 – Transparency changes behaviour\n12:57 – How realistic is greater transparency?\n14:51 – What a responsible tax policy should include\n16:46 – Advice for business leaders\n18:10 – Where to find more information \nKey Discussion Points\nNearly three-quarters of the British public prefer to shop with or work for businesses that pay their fair share of tax \nThe UK tax gap stands at almost £40 billion (HMRC figure) \nPhoenixing and other forms of non-compliance create unfair competition for law-abiding businesses \nMore than half of consumers say they would actively switch to Fair Tax Mark accredited businesses \nEmployee pride is the number one reported benefit of the Fair Tax Mark \nPublic country-by-country reporting is expanding internationally in 2026 \nTransparency tends to reduce aggressive tax avoidance and improve compliance\nKey Takeaways\nResponsible tax conduct enjoys broad cross-political public support \nFair tax behaviour strengthens both consumer loyalty and employee retention \nUnfair practices such as phoenixing harm legitimate businesses and high streets \nThird-party accreditation (like the Fair Tax Mark) builds trust in an age of scepticism ...","thumbnail_url":"https://img.transistorcdn.com/5TDQUThJM60yAtjdMtHop6E3IULiY5PXxdvmQ0Ytl6Q/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS83ZWMx/YzQ2ZjFmMWEyNTUy/NTMyYWFjZWI2ZWM0/MzIwZC5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}