{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Field Guide by BizMarketing","title":"Rock Bag Marketing","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/a9681625\"></iframe>","width":"100%","height":180,"duration":639,"description":"In this episode, we dig into the grassroots world of \"rock bag marketing.\" Yes, literally dropping a rock and a business card in a plastic bag on someone's driveway. Peter unpacks the bold, low-budget tactic and explores whether its shock value outweighs the brand risks.\nBut the story doesn't stop there. Tune in for a smarter, classier alternative: door hanger marketing. Learn how high-quality, hyperlocal, and trackable print pieces, combined with branded vehicles and boots-on-the-ground hustle, can drive real results without the littering or the side-eye from your HOA. If you’re a local business looking to grow, this one's for you.","thumbnail_url":"https://img.transistorcdn.com/JNxw_RmSpfT8AjbXt7ZyviwCfSlmYIjTMRr1LM6yMlY/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9kYWIw/MWVmYjZlNjkyZmYz/ZTNmYzI1NDBjN2I4/N2E4OS5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}