{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Aperiam Podcast","title":"Rebuilding the CTV Ad Server: Momentiv's Sandro Catanzaro","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/a97f1d96\"></iframe>","width":"100%","height":180,"duration":2065,"description":"Momentiv co-founder Sandro Catanzaro on rebuilding the CTV ad server from scratch, and why AI made a long-unfundable idea buildable. Sandro, previously a co-founder of DataXu with stints at Roku, Pathmatics and The Trade Desk, joins Corey Ferengul and Joe Zawadzki to discuss the 18-hour prototype that started the company, why development is no longer the bottleneck, and how running two ad servers in parallel removes the migration risk that has protected incumbents for years. Also covered: identity and forecasting native to the ad server, agentic buying without publisher data leakage, scene-level contextual targeting in CTV, a thin publisher-only fee, and the coming arms race between buyer and seller agents. ","thumbnail_url":"https://img.transistorcdn.com/BFE3tB87KCFvGIG1_kQzVG7YMo47VodG83SrwRxKOjY/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8wMGRk/YmE2NDM0OWY4NTU5/MjdiOGE4NWUzMDBi/NGMwYS5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}