{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Chief Endurance Officer","title":"Take the Leap, Trust the Climb - Dan Mosko - Chief Endurance Officer with Greg McDonough - Episode #172","html":"","width":"100%","height":180,"duration":2104,"description":"What if the hardest year of your life became the reason you could handle anything after? Today's guest is a builder who turned a personal breaking point into the blueprint for a growing business. Introducing Dan Mosko, CEO of Altura Performance and founder of Elevation Everest. Dan partners with host Gregory McDonough to share how he built a high-altitude endurance race company while working 85-90 hour weeks at his corporate sales job, all while his home fell apart around him, foundation, roof, and plumbing failing at once. He also delves into what it really takes to leave a stable career and build something of your own, one problem at a time.\nTakeaways:\n\nDan describes the \"endurance mindset\" as the ability to consistently deal with pain and keep moving forward. He credits this to having \"proof points,\" past hard experiences that prove you can handle whatever life throws at you next.\nWhile building Elevation Everest and working 85-90 hour weeks at his day job, Dan's house experienced simultaneous major failures, foundation, roof trusses, and a sewage backup, all at once. He got through it by leaning on the memory of finding his breaking point at mile eight of an Ironman marathon and breaking the crisis into smaller, manageable pieces.\nElevation Everest was born from Dan's own transformational Ironman finish-line experience and a gap he saw in the market for a more accessible high-altitude endurance event. He and his team cold-called resorts until they found the right partner in Winter Park, Colorado.\nRunning a large-scale endurance event involves far more behind-the-scenes complexity than athletes typically realize, including venue partnerships, sponsor sourcing, aid station logistics, and contingency planning for the unexpected, like a moose that chased participants through the woods during last year's race.\nTo grow the athlete community, Dan's team has added race-weekend engagement, monthly community calls on gear and training, and guest speakers like 18-time...","thumbnail_url":"https://img.transistorcdn.com/msdBQi-XEr6oVOpgBNQi0qI4-m0WKwwn8K6ym8-T0YE/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8xODdm/MWQxMDNiNDlhZTkz/N2Q5ODM5YmZkN2E0/ODMxNi5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}