{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Field Guide by BizMarketing","title":"Don’t Be Afraid of the Numbers - Customer Acquisition Cost","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/a9a505dd\"></iframe>","width":"100%","height":180,"duration":1160,"description":"In the kickoff to our Don’t Be Afraid of the Numbers mini-series, Peter and Emily break down the Customer Acquisition Cost (CAC)—the single, powerful metric that ties together your marketing spend and sales performance into one clear, no-fluff number.\nYou'll learn how to calculate CAC step-by-step, why it matters more than you think, and how it reveals the health of your marketing and sales pipeline. Peter shares real-world examples (including a 10-year client success story) and gives practical advice on reducing your CAC through smarter ad spending, better sales follow-up, and even pricing strategy. Plus, we share a free CAC tracking tool to help you take action immediately.\nIf numbers make you nervous, this is your safe zone. Tune in, get empowered, and start making data-driven decisions with confidence.","thumbnail_url":"https://img.transistorcdn.com/JNxw_RmSpfT8AjbXt7ZyviwCfSlmYIjTMRr1LM6yMlY/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9kYWIw/MWVmYjZlNjkyZmYz/ZTNmYzI1NDBjN2I4/N2E4OS5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}