{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Orthodontic Products Podcast","title":"Invisalign Trademark Crackdown: What It Means for Your Orthodontic Practice Marketing","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/a9b47f0d\"></iframe>","width":"100%","height":180,"duration":1559,"description":"Guest:\nMary Kay Miller, CEO and owner Kaleidoscope\nDescription:\nAlign Technology is cracking down on the use of its Invisalign trademark—and orthodontic practices need to pay attention. In this episode, Orthodontic Products Editor-in-Chief Alison Werner sits down with orthodontic marketing expert Mary Kay Miller to explain what this enforcement means for your website, social media, ads, and printed materials.\nWhether you're actively offering Invisalign, transitioning to another aligner brand, or just launching your practice, this episode breaks down what you can and cannot do when it comes to using the Invisalign name. Miller walks through real-world examples of what practices have faced, the SEO impact of removing trademarked content, and how to restructure your digital presence without losing visibility.\n👉 Topics Covered:\n00:00 Introduction to Invisalign Compliance\n02:10 Understanding Trademark and Licensing Issues\n05:52 Align Technology's Legal Actions Explained\n10:19 SEO Implications of Trademark Compliance\n15:00 Best Practices for Orthodontic Practices\n20:08 Advice for New Practices\n23:22 Utilizing Reviews for SEO\n✅ Key Takeaways:\nOnly active Invisalign providers can use the brand name in marketing\nCompliance requires updates to SEO, URLs, images, and more\nPatient reviews mentioning Invisalign are allowed and support local search\n💠 Contact Mary Kay Miller at mk.miller@thekaleidoscope.com\n🌐 Learn more: https://thekaleidoscope.com\n👍 Like this video if it helped\n💬 Drop your questions in the comments\n🔔 Subscribe for more orthodontic practice insights\n#Invisalign #Orthodontics #DigitalMarketing #OrthodonticMarketing #TrademarkCompliance #AlignTechnology #ClearAligners #Orthodontist #seo\n-----------------------------------------\n📌 Available on all major podcast platforms!\n-----------------------------------------\nVISIT ORTHODONTIC PRODUCTS: https://orthodonticproductsonline.com/\nSUBSCRIBE to THE OP NEWSLETTER: https://info.medqor.com/opsubform\nINSTAGRAM:...","thumbnail_url":"https://img.transistorcdn.com/X7NlGtFJvqHBgyo4lxMYZd0wh7HWxd6v1dPEuUfTRFA/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzQ0MjcwLzE2OTI2/NzUzNjYtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}