{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Brand Growth Heroes","title":"Blanco Niño: From Burrito Bar Detour to €10M Tortilla Chip Brand with Founder Phil Martin","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/aa2e6d2e\"></iframe>","width":"100%","height":180,"duration":2630,"description":"I'm thrilled to be interviewing fellow Irish person, Phil Martin, founder of Blanco Niño, to explore how an obsession with quality turned a burrito bar frustration into a multi-million-euro tortilla brand.... (cont'd below)============================================================The Brand Growth Heroes Mini MBA 2026 is back.Built for founders, marketers and brand leaders who want to grow brands the right way — with practical frameworks, real case studies and honest insight.Applications open: Monday 5th January 2026Applications close: Midnight Sunday, 25th January 2026Limited places availableAll info & how to apply visit: https://www.brandgrowthheroes.com/mini-mba-2026============================================================(Cont'd) Phil shares the unlikely path that took him from Ireland to Mexico in search of real corn tortillas and why learning how things fail allowed him to build something better. This is a conversation about how to turn craft into something that scales and choosing the long road when shortcuts would have been easier.What You’ll Learn in This EpisodeWhy Phil flew to Mexico with no contacts and asked to learn how to grow cornHow discovering real tortillas completely reset his understanding of qualityWhy it takes three days to make a Blanco Niño tortilla chip and why that mattersThe brutal realities of building a food factory from scratch (and nearly importing a “blowtorch attached to a tractor”)How Blanco Niño scaled from foodservice to retail and towards €10M in revenueWhy knowing every way something can fail allows you to push quality to the edgeThe personal cost of trying to do everything yourself and how founders avoid burnoutWhat it really means to build a challenger brand without shortcutsA big favour!So many of you regularly write to tell us how helpful Brand Growth Heroes interviews have been for you, how much you've learned and how it has helped you grow your consumer branded business...and we are so grateful every time we hear...","thumbnail_url":"https://img.transistorcdn.com/0ozOtqRzcBWmBZEqvRDok1E7iKs6EmkwTVPod03PH6o/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS82YzI2/ODgyOTczYWUxZTg4/YmUxMzI3MzUxMGM5/NmExOC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}