{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Industrial Growth Institute","title":"What's Old Is New Again: Print, PR, and the Future of B2B Media with Joe Angel","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/aa8ac4af\"></iframe>","width":"100%","height":180,"duration":4067,"description":"Joe Angel — Executive Vice President of Industry Outreach for PMMI (The Association for Packaging and Processing Technologies), founder of Packaging World magazine, and a true legend in the packaging industry — joins Ed Marsh to unpack the full arc of B2B media, from bingo cards to AI.\n\nEd and Joe cover:\nWhy PR and traditional media are becoming relevant again as SEO and organic search decline\nThe early days of launching Packaging World in 1993–94, and how print media measured leads before the internet\nHow the 2009 recession (not digital disruption) forced Summit Media to rethink its business — and led to the birth of digital lead-gen tools like landing pages\nWhy PMMI ultimately acquired Summit Media Group in 2014, and what \"always-on\" content means for trade shows@james\nHow manufacturers misuse (or underuse) verified audience data — and what smart companies do differently\nBlending print, digital, and events: the \"Game Plan\" personalized show-floor guide as a case study in integration\nWhether AI can replace editors — and the real risk Joe sees: losing decades of tacit engineering knowledge as experienced workers retire\nWhy in-person relationships and trade shows still matter, even in an AI-driven world\nJoe's advice for treating marketing as an investment, not an expense\n\nWhether you're in packaging, industrial manufacturing, or B2B marketing more broadly, this conversation is a masterclass in how media strategy has evolved — and where it's headed next.\n\n Reach out to Joe directly via PMMI, or stop by the PMMI booth at the next PACK EXPO show.\nJoe's LinkedIn: https://www.linkedin.com/in/joeangel/\nNote: As of this interview early 2026, the verified audience for PMMI “verified” database has changed to now a152,00 - the result of advanced data-cleaning/sweeping technology. Still the largest and most comprehensive database in packaging and processing\n Like, share, comment, and subscribe to the Industrial Growth Institute podcast for more conversations on growth,...","thumbnail_url":"https://img.transistorcdn.com/3IfzKRWuIIHsyz9ZxkXjqYuWmsxZY3g6Fg4tNYra0Q0/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8xNGEy/YTI5ZmRjNmQwNGIx/ZTkyYmU1NDk1ZTlj/ZjYyYi5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}