{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Emerging Biotech Leader","title":"Medical Affairs Should Start Long Before Product Launch - Max Craig : 14","html":"","width":"100%","height":180,"duration":1807,"description":"In Medical Affairs, timing is everything.\nIf we had to summarize this next Episode of the Emerging Biotech Leader in one sentence, it would be “a deeper dive on both the impact and importance of Medical Affairs,” inspired by our interview with Rachel Couchenour in Episode 13. But that single sentence alone wouldn’t convey the robust takeaways and mindset shift that this episode provides.\n\nMax Craig, Vice President at SSI Strategy, joins hosts Ramin and Kim for a detailed discussion, one where all 3 strategically remind biotech leaders of pitfalls to avoid and how to think and plan for Medical Affairs appropriately. \n\nOne specific example that you will hear from Max: think about Medical Affairs metrics before it’s too late.\n\n As a preview of what’s to come in Episode 14, here’s more on what Max, Kim, and Ramin explored:\nTelling the story of Medical Affairs in ways that are quantifiable. Instead of connecting Medical Affairs to ROI and dollars and cents, evaluating their impact based on opportunity cost\nPatience plays a role in understanding Medical Affairs' impact on patients, KOLs, and HCPs\nValue is defined differently from biotech to biotech, depending upon the size and number of treatments in the market. That said, in Medical Affairs, it's wise not to get prescriptive; avoid approaching value as a “one size fits all” model\nWhile execution in Medical Affairs is important, strategy takes precedence, especially as Medical Affairs meet with the board \nThe bare minimum for a Medical Affairs organization to succeed is two years. Ramin does share that if the need arises, Medical Affairs can be accelerated, but that’s not the status quo\n\nWe could keep going, but we don’t want to give this entire episode away in a recap. \nOn that note, we’ll let you read it and then hit that play button! \n\nExpanding on Episode 13: The 4 Levels of Leadership \nOne of the key themes of Episode 13 was working cross-functionally, specifically across all stakeholders. As a follow-up in...","thumbnail_url":"https://img.transistorcdn.com/ifry0mqC60CO4NUZn9GSCTvcoZ9yKEWu4twnqKmJQQ0/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS80NzEy/MTZiMmZlODIyZDI4/OTliMGJiOWQ0ZDUx/MDhmNi5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}