{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Thrive: Leadership Skills for C-Store Managers","title":"Cross-merchandising and Upselling Strategies for Promotions and Seasonal Merchandising","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/aadafa1b\"></iframe>","width":"100%","height":180,"duration":3826,"description":"Thrive from C-Store Center - Cross-Merchandising and Upselling Strategies for Promotions and Seasonal MerchandisingEpisode 38 Duration: 64 minutesJoin host Mike Hernandez exploring cross-merchandising upselling strategy promotion seasonal merchandising convenience store manager. Learn strategic placement complementary pairing suggestive selling technology integration maximizing sales customer satisfaction promotional seasonal period.Episode OverviewMaster essential promotion seasonal merchandising element:Cross-merchandising: complementary grouping seasonal display themed pairingUpselling: suggestive selling bundle deal add-on limited-time offerIntegration: strategic alignment product placement coordinationTechnology: digital signage POS CRM mobile app analyticsPerformance: KPI tracking data collection continuous adjustmentCross-Merchandising PromotionStrategy implementing:Cross-merchandising strategically placing complementary product encouraging additional saleCapitalizing increased foot traffic customer interest special offer seasonal eventSeasonal display holiday creating themed featuring seasonal item related productSummer cold beverage sunscreen sunglasses beach towel winter hot cocoa blanket mugRecipe pairing seasonal produce complementary ingredient inspiring multiple purchaseFall pumpkin pie crust canned pumpkin spice showcasing ingredientLimited-time offer bundle creating urgency driving saleEndcap display high-traffic area capturing attention impulse purchaseBenefit maximizing sales opportunity enhancing satisfaction differentiating competitorUpselling Seasonal MerchandisingRevenue driving:Upselling persuading purchasing higher-priced additional item increasing transaction valueSuggestive selling staff suggesting complementary item holiday cookie matching beverageBundling combining seasonal product discounted price sandwich chip drink meal solutionAdd-on enhancing purchase pumpkin spice latte whipped cream flavored syrupLimited-time offer promoting...","thumbnail_url":"https://img.transistorcdn.com/IC64CMUXXIPsHsu2Qrjl3FMVeGR5CQc1gMIBkPlla3A/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS85YTUz/NzllYTU3MzYyNzll/YjM0YTUyNzEzMzIx/ZWQ2OC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}