{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Thrive: Leadership Skills for C-Store Managers","title":"Cross-merchandising and Upselling Strategies for Promotions and Seasonal Merchandising","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/aadafa1b\"></iframe>","width":"100%","height":180,"duration":3826,"description":"Thrive from C-Store Center - Cross-Merchandising and Upselling Strategies for Promotions and Seasonal Merchandising\nEpisode 38 Duration: 64 minutes\nJoin host Mike Hernandez exploring cross-merchandising upselling strategy promotion seasonal merchandising convenience store manager. Learn strategic placement complementary pairing suggestive selling technology integration maximizing sales customer satisfaction promotional seasonal period.\nEpisode Overview\nMaster essential promotion seasonal merchandising element:\nCross-merchandising: complementary grouping seasonal display themed pairing\nUpselling: suggestive selling bundle deal add-on limited-time offer\nIntegration: strategic alignment product placement coordination\nTechnology: digital signage POS CRM mobile app analytics\nPerformance: KPI tracking data collection continuous adjustment\nCross-Merchandising Promotion\nStrategy implementing:\nCross-merchandising strategically placing complementary product encouraging additional sale\nCapitalizing increased foot traffic customer interest special offer seasonal event\nSeasonal display holiday creating themed featuring seasonal item related product\nSummer cold beverage sunscreen sunglasses beach towel winter hot cocoa blanket mug\nRecipe pairing seasonal produce complementary ingredient inspiring multiple purchase\nFall pumpkin pie crust canned pumpkin spice showcasing ingredient\nLimited-time offer bundle creating urgency driving sale\nEndcap display high-traffic area capturing attention impulse purchase\nBenefit maximizing sales opportunity enhancing satisfaction differentiating competitor\nUpselling Seasonal Merchandising\nRevenue driving:\nUpselling persuading purchasing higher-priced additional item increasing transaction value\nSuggestive selling staff suggesting complementary item holiday cookie matching beverage\nBundling combining seasonal product discounted price sandwich chip drink meal solution\nAdd-on enhancing purchase pumpkin spice latte whipped cream flavored syrup...","thumbnail_url":"https://img.transistorcdn.com/IC64CMUXXIPsHsu2Qrjl3FMVeGR5CQc1gMIBkPlla3A/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS85YTUz/NzllYTU3MzYyNzll/YjM0YTUyNzEzMzIx/ZWQ2OC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}