{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Riding Tandem","title":"#9 Taking an idea from paper to reality, making tough decisions and creating a values driven business with Alysia Hess, Founder of The Occasional Collective","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/aadba2cc\"></iframe>","width":"100%","height":180,"duration":3576,"description":"When Alysia Hess saw the little barber shop in her small town up for sale, she had no idea what she would do with it; she just knew she had to create something there. Pillows, local beef, and greeting cards were about to collide, creating the magical mix for a cozy boutique focused on sustainability and supporting local makers. Alicia talks about transitioning from her full-time job at the Henry Doorly Zoo to continue growing her business, The Occasional Collective. She dives into how she got the business off the ground in her small community and stays true to her values and brand pillars even when tough decisions must be made. ","thumbnail_url":"https://img.transistorcdn.com/ieanonfQa-yze4_G0x70pIibWQsSpqJEC_uFCSM1Jog/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzM1MDE2LzE2NjQ5/MzExMjUtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}