{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Startup CPG Podcast","title":"#261 - What Makes Brands Investable at Founders & Funders? with Hannah Dittman","html":"","width":"100%","height":180,"duration":3152,"description":"\nIn this episode of the Startup CPG Podcast, host Daniel Scharff turns the mic around on one of his own co-hosts. Hannah Dittman, former investor and host of Startup CPG's Saturday investing episodes, spends a huge amount of her time talking with founders and VCs and reviewing applications for Startup CPG's Founders and Funders events. Daniel puts her on the other side of the interview to answer one of the most common questions the community asks: what actually makes a brand investable?\n\nHannah walks through her path from Benefit Cosmetics to private equity consulting at Parthenon Group, investing at Main Post Partners, and global brand management at Morphe before landing at Startup CPG. Daniel and Hannah then dig into what Founders and Funders and Roadshow events actually are, what goes into the application and one-pager investors receive, and the specific mistakes that keep brands from getting meetings even after they're accepted.\n\nListen in as they discuss:\n\nHannah's path from Cal and Benefit Cosmetics through private equity, VC investing, and brand management before Startup CPG\nWhat Founders and Funders and Roadshow are, and how the two event formats differ\nWhy treating fundraising like a partnership evaluation, not a job interview, changes the entire dynamic\nWhat \"investable\" actually means to a VC: category, TAM, exit potential, and traction\nWhether pre-revenue brands should even bother applying to investor events\nWhat the Founders and Funders application actually asks for, and why the one-minute pitch video matters\nWhy skipping the pitch video is one of the fastest ways to get rejected\nWhat makes an application stand out, and why \"differentiated\" means more than just the product\nHow investors read a brand's fundraising history, for better or worse\nInside the one-pager: the traction data point that matters most, and the formatting mistakes that bury it\nWhy competitive benchmarking and retailer quotes carry more weight than raw numbers alone\nHow the...","thumbnail_url":"https://img.transistorcdn.com/pMuUaMpWaAi3tfCEgC2OkLBVzokuLjLsIzwDIbGFqi4/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9hMTFl/MTgxNTNlZTAwZjU1/ZmNmNWM1ZjkwMDg5/NTU4MS5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}