{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Animalz Content Marketing Podcast","title":"Hyper-Competitive Content Marketing With Buffer's Ash Read","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/aaff11fa\"></iframe>","width":"100%","height":180,"duration":2820,"description":"Ash Read, Editorial Director at Buffer, talks through: how to compete in an industry saturated by content marketing; finding your unique differentiator; the power of brand and vision in content; how to create and update “topical” content; and the content strategy he used to grow his side project’s traffic from nothing to over 130,000 monthly pageviews.","thumbnail_url":"https://img.transistorcdn.com/qjz9TvuxEr_EI1TDROV40s3uSuRqiCAHU47vbOfAJqU/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lZDMy/YzVjNzY3NDZkODBi/YTFjODM0YjZmNzkz/MDhmZC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}