{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Sales Funnel Radio","title":"SFR 245: Podcast Webinars...","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/ab5ea0eb\"></iframe>","width":"100%","height":180,"duration":1157,"description":"Here's a deeper look into how I launch my podcast content and the sideways webinar I sneak in…\n \nMarketers are event throwers.\n \n… and you can use this strategy to your advantage in ANY content that you put out - yep, even your podcast or your blog!\n \nI’m gonna show you a strategy that I use in my content to:\n \n \n Break Objections\n \n \n \n Build Epiphany Bridges\n \n \n \n Build Pressure\n \n \n Announce and Sell products\n \n… it’s time to throw in a sneaky *SIDEWAYS WEBINAR*\n\nI DON’T WANNA PUBLISH\n \nWhen I went to my first Funnel Hacking Live, I knew that I was prepared to do ANYTHING Russell said… EXCEPT publish!\n \nI took 52 pages of notes FHL and in those notes, I actually wrote...\n \n “I don't wanna talk!”\n \n “What am I even gonna say?”\n \n “I don't even know if I'm interesting enough to listen to!”\n \nMy very first episode for Sales Funnel Radio was an interview because I didn't know what to say.\n \nTo start with, I just published because Russell said to do it. I fought him on that for a while...\n \nFear of talking was one of the things tripping me up.\n\n… but then I realized, “Woah, producing content is changing me faster than I could change myself!”.  \n\nCreating content was teaching me what to sell faster than I could test things out.\n \nI’M A CONTENT CREATOR\n \nI’ve finally accepted the fact that I’m definitely in the content business!\n \nOne of the biggest questions I get right now is NOT:\n \n how to create an offer\n \n how to create a funnel\n \n how to create a sales message.\n \n...instead, it’s, “Stephen, how on earth do you come up with your podcast content ideas?”\n \nAnd that’s a very valid question - because I produce sooo much content right now…\n  \n(Bonus points if you remember the fish slap episode ;-) )\n \nI’ve just bought mycontentmachine.com specifically to deep dive into how I create and publish content.\n \nThere’s a third show that's about to come out, (which is exciting)… and there's a lot of strategy behind it.\n \nHowever, right now, I’m going to let you in on a...","thumbnail_url":"https://img.transistorcdn.com/wYNmCvUWj1HUVsTnnGxfHEkoAfnnZqMMXf3202FAPb4/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lOTU2/NzhmMjJmMTlhOWY2/ZmE2ZTAzOWEzNzE3/MzQ0NC5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}