{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"HUNGRY.","title":"How Grenade Exited to Mondelez for £200 Million and Lessons in Unapologetic Authenticity","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/ab6857c7\"></iframe>","width":"100%","height":180,"duration":5774,"description":"Grenade Came. Saw. Conquered.Grenade are THE O.G. quintessential challenger brand.Juliet Barratt and Al Barratt quintessential challenger founders.Grenade won listings at Waitrose & Partners, Sainsbury's, WHSmith Marks and Spencer, Tesco Morrisons and many, many moreIn 2021, they sold to Mondelēz International for £200 million.Thrilled to Welcome Jules as the latest guest on Hungry.🍊ON THE MENU:1. The TWAT factor: Why you must be DIFFERENT but not too DIFFERENT2. The Raising Money Watch O...","thumbnail_url":"https://img.transistorcdn.com/gxmV4UzMdxQXxd72h-fgEanMz6IG37j1u683zTmU0ac/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS85ZGI4/Y2FkNjcwNmEwMDNm/YWUwOTcyZTM0YzYw/YWU3My5qcGVn.webp","thumbnail_width":300,"thumbnail_height":300}