{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The She Leads® Podcast - Wealth Building & Business Growth","title":"Shining Your Light: Claim Your Expertise with Amanda Samoyloff","html":"","width":"100%","height":180,"duration":2246,"description":"Women are real rock stars.\n\nA woman of many talents and passions, Amanda Samoyloff, is an actor, writer, producer, poet, and the founder of SamoyloffPR, specializing in branding and PR. Amanda started her creative journey from acting as a kid, then continued in her college days through speech and debate, but working with musicians in Hollywood, gave her a specific view towards PR.\n\nCombining her experience with rock stars, Amanda wanted to inject that Rock ‘n’ Roll vibe into clients’ branding while establishing women in the media landscape. As women are not being represented enough in the media, especially in male-dominated fields, women need to ensure diverse voices are heard out there. Women have the common issue of imposter syndrome, but we need to believe in ourselves and as soon as we pull from the backend into the spotlight it will significantly boost our businesses.\n\nToday, Amanda shares strategies about personal branding, the best time to hire a PR, how to leverage your story, and how to prepare before a product launch. Women need to be recognized, but to achieve that, it's important to ditch perfectionism, find time for ourselves, and believe in our strength. Establishing a healthy reward system and finding time for creative activities is crucial for preventing burnout.\n\nWe need to shine our light, so let's just keep beating that drum and let’s get out there to rock!\nNotes:\n🧑‍🎤 National speech and debate award: after college, Amanda started doing PR for rock musicians in LA. 03:50\n👩‍💼 In 2020, she applied this experience to female founders and startups. 06:32\n🎭 Amanda has been acting since childhood, but her writing and poetry came in college. 09:47\n⚡Steps for starts is getting to know your impact, and problems you are trying to solve: get to the podcast and then reverse engineer that to get a PR headline. 11:54\n⚠️ Getting PR too late: get your PR campaign going at least 9 months before the product launch. 18:15\n▶️ We have to claim our expertise: believe...","thumbnail_url":"https://img.transistorcdn.com/f7FqP7W8-EcdwM3jDjh2bR8-K_lYYQIY-w0kz2NXAOA/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8zYmZj/MzdiNWI3NGY2OGVi/MjljYzRkMDliODAw/Y2U2Yi5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}