{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Making Sense of Martech","title":"Scaling to Billions: How to Design the Ideal Stack with Natalie Miles Fuerst of Grammarly","html":"","width":"100%","height":180,"duration":2587,"description":"\"No one's data is perfect. I think the biggest challenge though ends up being more people, because what often happens is that companies of a certain scale, marketing orgs of a certain scale, oftentimes we start adding on products or new verticals and we hire marketers to be in charge of those specific products or verticals, and they work in these silos and isolation of each other.\" - Natalie Miles FuerstIn this episode of Making Sense of Martech, we sit down with Natalie Miles, Staff Product Manager for Martech at Grammarly and former Head of Martech at Chime and Credit Karma. She is an expert in managing massive data volumes, driving scalable personalization, and assembling composable marketing technology stacks.This is a must-listen for leaders and practitioners navigating the complex world of high-volume email, the composable CDP space, and the ever-present \"build vs. buy\" debate in the age of generative AI.HighlightsLearn the biggest challenge of scaling audience segmentation and deliverability to billions of emails per year, and why it's a \"people problem\" before a data problem. Hear a hilarious and painful \"epic fail\" story involving a compliance email, a financial services company, and a sex hotline.Understand the pros and cons of warehouse-native (composable) CDPs versus traditional, off-the-shelf solutions, and why the term \"CDP\" is fuzzy.Discover the key difference between real-time and batch data delivery and how to decide what your use case truly needs.Natalie's \"dream scenario\" tech stack for a high-volume, modern company, including her top picks for reverse ETL and ESPs.Learn how to define a North Star metric that aligns with customer engagement signals with long-term LTV and business outcomes.Timestamps01:35 - Rapid Fire: Night Owl, Favorite Martech Tool (It's not an ESP), and Vibe Coding.03:43 - Professional Admiration: Why Credit Karma's marketing cohort was a special \"incubator.\"05:33 - Epic Fail: The compliance email, the phone number, and the...","thumbnail_url":"https://img.transistorcdn.com/LYWk58eMEYpMrEl3tQkaXPBXo0E0PMKB_ObWl8f6l6M/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS85MTcz/ZjYzMTY4NzY3NGI0/MTQ5MWM0YjAzNTEx/MGEzOC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}