{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Everything Clicks","title":"B2B Trust After the Pivot: Messaging, Adoption, and Relationships - Jenni Ruiz","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/ab98983f\"></iframe>","width":"100%","height":180,"duration":2325,"description":"Jenni Ruiz leads marketing and PR at Transfix, where she helps a freight tech company build trust in one of the most competitive industries out there.In this episode, Jenni breaks down how to market through a major pivot without losing credibility, why transparency builds trust faster than hype, and how “post-click” becomes a full-lifecycle system, from lead to onboarding to daily usage.You will hear:- How Transfix changed its message fast after moving from brokerage to freight tech- Why trust in freight requires speaking the customer’s language (not generic SaaS messaging)- How alignment across sales, product, and engineering keeps deals moving and customers adoptingLearn how to position through change, build proof when buyers can’t go public, and design a relationship-first experience that scales in privacy-heavy markets.=== Connect with Jenni:- LinkedIn: https://www.linkedin.com/in/jenni-ruiz/ - Transfix website: https://transfix.io/ === About the Everything Clicks podcast:Everything Clicks is a podcast about customer experiences that wow consumers while driving profitable growth. Each week, we dissect the strategies and tactics of top B2C marketers at leading Fortune 5000 companies.📣 Subscribe now for more insights on creating digital experiences that convert. 📱 Follow me on LinkedIn: https://www.linkedin.com/in/shamirduverseau/ 🌐 Smart Panda Labs: www.smartpandalabs.com","thumbnail_url":"https://img.transistorcdn.com/5PP3NwAttqB8h4tspzwwRLQP3TN185hV1MbMG2ks3k8/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9hMGYx/OWQ4NmJmYzVmYThh/YmRiNmJlYzM3Njg2/Y2M2OC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}