{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Brand Growth Heroes","title":"Why Olipop's Co-Founder Dynamic WORKS","html":"","width":"100%","height":180,"duration":311,"description":"In this episode of BGH SHORTS: The People Series, the team at MKJ Ignite have hand-picked this SHORT 5-minute golden nugget packed with insight into what it really takes to scale and what you need to survive as a team while doing it.\nDavid Lester, co-founder of Olipop gives us insight into the human side of the co-founder relationship behind OLIPOP’s explosive growth - growing from an unlikely partnership to a half-billion-dollar brand.\n \nHear how:\nTwo very different co-founders turned past failures into this incredible success\nA mission-driven mindset can become the ultimate competitive advantage\nStaying aligned (without killing each other) is half the battle!\nDon’t forget to hit follow for more bite-sized founder wisdom every 2 weeks.\n\nAnd...if you're wondering whether or not you need help to find the right people, or would like to ask for some advice, why not take half an hour to discuss it over a no-obligation call with Billy from the MKJ Ignite team team here!\nBecause your business is only as strong as your team.\nIt really shouldn’t be this hard — but it is.\n\nSo let’s make it a little easier!\nOver the past few years, I’ve become increasingly frustrated at just HOW HARD it is for founders to find the right people for their business.\nThere are fewer applicants than there used to be for roles in sales and marketing in CPG businesses\nIt's even tougher to find that magic mix of mindset, experience and soft skills— as well as someone who genuinely fits your culture and values.\nAnd the process? It's a lot: search, connect, schedule, first interviews, follow-ups, feedback loops — all while juggling a scaling business — and you STILL might not end up with the right person.\nIt struck me that so many of the incredible guests on Brand Growth Heroes have shared absolute gold when it comes to building teams — how they hire, how they lead, and what they’ve learned when it all goes wrong.\nSo the brilliant crew at MKJ Ignite - Billy, Paul and Immy, have gone through the...","thumbnail_url":"https://img.transistorcdn.com/0ozOtqRzcBWmBZEqvRDok1E7iKs6EmkwTVPod03PH6o/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS82YzI2/ODgyOTczYWUxZTg4/YmUxMzI3MzUxMGM5/NmExOC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}