{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The MAFFEO DRINKS Podcast","title":"When Your Brand Stops Being Yours: Redefining Your Serve & Occasion After 15 Years | Mark Ward, Founder of Regal Rogue | 128","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/abbaee8e\"></iframe>","width":"100%","height":180,"duration":1725,"description":"This episode sits on one hard truth: the minute you launch, the brand stops being yours. Mark Ward founded Regal Rogue and has spent fifteen years watching venues and drinkers redefine his vermouth’s serve and occasion, from a keg spritz that started in an Australian bar to a Negroni twist a Brighton restaurant will not let him change.The conversation covers the pilot-not-dictator model of brand ownership, the “invisible reputation” that has to stand up when you are not in the room, why bottom-up market observation beats top-down playbooks, what it means to win your home turf, and the surprisingly radical idea of scrapping every product but one.It is a fifteen-year founder’s account of following the market instead of fighting it.Timestamps:00:06 The Bottom-Up Mentality in Business00:42 Consumer Feedback and Brand Adaptation01:25 Innovative Serving Ideas02:23 Challenges in the Vermouth Market04:41 Brand Stories and Market Strategies17:07 The Importance of Home Market Presence22:21 Finding the Right Channel and Occasion28:30 Conclusion and Final Thoughts","thumbnail_url":"https://img.transistorcdn.com/EEVeqPnCSO50vcTEwCGi8EsKVAfckKW1Ma9V9k_f5cM/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9mNjQy/ZWFiZWJiOTRmMTBm/YmUxYWFmNTA2MjI4/M2ViNC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}