{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Floral CEO","title":"Why I Don’t Give Ballpark Pricing","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/abfe5f0f\"></iframe>","width":"100%","height":180,"duration":953,"description":"“Can you just give me a ballpark?”\nFlorists hear this question constantly.\nIt might sound like a simple request, but throwing out a number before understanding the full event can create confusion, unrealistic expectations, and serious pricing problems later.\nIn this episode, Jeni explains why she does not give ballpark prices for entire weddings or events.\nIt is not because she is trying to hide her pricing.\nIt is because no two weddings are identical.\nA client might ask what flowers for 150 guests usually cost, but guest count alone tells you almost nothing about the work required.\nOne 150-person wedding might have 15 tables with small centerpieces, a simple ceremony, an easy load-in, and no teardown.\nAnother 150-person wedding might have long estate tables, lush floral runners, a ceremony installation, a ceiling installation, cocktail-hour flowers, multiple spaces, a room flip, and a midnight teardown.\nSame guest count.\nCompletely different investment.\nJeni explains how a casual ballpark can quickly become an anchor in the client’s mind. If you say a wedding will probably cost somewhere between $7,000 and $9,000, the client may only remember $7,000.\nThen they add guests, installations, upgraded candles, a larger wedding party, another ceremony location, cocktail flowers, repurposing, a room flip, and teardown.\nWhen the actual proposal comes back at $13,500, they feel blindsided because the original number has become a serious expectation—even though the wedding itself has completely changed.\nThe client remembers the number.\nThey rarely remember all the assumptions that were attached to it.\nJeni also breaks down the many circumstances that affect floral pricing, including the design, flower selection, season, availability, venue, setup window, staffing, transportation, repurposing, installations, room flips, rentals, and teardown.\nThe same flowers can cost dramatically more to execute at a difficult venue or within a compressed timeline.\nAn installation that can...","thumbnail_url":"https://img.transistorcdn.com/FHz-UgopUhJpJn1O-4JHblhUpmcOM1-ut37jvDGyuz8/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS84ODcz/NzBkZGFkZjUyZjU5/ZTk5ODAxMTAzZjFj/NDIzNS5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}