{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Licensing Exchange","title":"From Black Beanies to Global Brands: VP of Licensing Jennifer Staley on Growing BioWorld's Licensing Platform","html":"","width":"100%","height":180,"duration":1919,"description":"David Schnider and Greg Pan sit down with Jennifer Staley, Vice President of Licensing at BioWorld — a company that started as a small music accessories headwear business 25 years ago and has grown into a global branded merchandise manufacturer and distribution platform operating across 20 product categories in 13 countries.\nJen traces BioWorld's evolution from its early days licensing bands like Slipknot and Limp Bizkit, through a series of strategic acquisitions — including Vandor, Packed Party, and Character World Brands — and shares how the company uses e-commerce and its Heroes and Villains direct-to-consumer site as an R&D testing ground before approaching retail buyers.\nShe also discusses BioWorld Ventures, the company's investment arm supporting the next generation of content creators and consumer brands; the surprising rise of Labubu and the blind box model; growing opportunity in the sports licensing category; and why strong relationships remain the backbone of the industry — even as data increasingly drives decisions.","thumbnail_url":"https://img.transistorcdn.com/RAH4lcm6fnXGXYK4YrGKMNYsQvorpLuJUJKVi690Xbo/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS81NTU5/M2IzYThlYTM1MmQ1/ZWI5OTFhY2M1NjM1/ZmFiMy5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}