{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast","title":"How to Use the 80/20 Rule to Work Less and Make More","html":"","width":"100%","height":180,"duration":3080,"description":"Most marketing gurus will advise you to market your business everywhere, on every channel possible. Not Perry Marshall.Perry, a best-selling author, speaker, and world-renowned business consultant.\nHe joins the show to explain the 80/20 marketing rule and why you should apply its principles to help simplify your marketing approach.\nWe discuss why you should identify your customers through a disqualification process and how this approach will save you time, improve customer satisfaction, and increase your profits.\nTopics covered:\nHow to identify your customers by using John Paul Mendocha’s 5 Power Disqualifiers\nWhy sales should be a disqualification process rather than a convincing process\nThe five elements that identify whether a customer will buy your product\nHow to begin implementing the 80/20 Marketing rules into your sales approach\nThe importance of categorizing your customers into groups and identifying their commonalities\nWhy you must speak with your customers face to face or on the phone\nThe top three qualifying questions you can ask any of your customers\nThe key characteristic that separates amateur marketers from professional marketers\nThe framework of direct-response marketing\nHow to “agitate” your customer’s problems in an honest and ethical method\nThe formula to guarantee your customer’s satisfaction\nWhy customer disqualification will increase customer satisfaction\n\nResources mentioned:\nUltimate Guide to Google AdWords by Perry Marshall\n80/20 Sales & Marketing by Perry Marshall\nDan Kennedy\nJohn Paul Mendocha\nThe 5 Power Disqualifiers\nUltimate Guide to Facebook Advertising: How to Access 1 Billion Potential Customers in 10 Minutes by Perry Marshall, Keith Krance, Thomas Meloche\nwww.Isfbforme.com\nSurvey Monkey\nDysfunctions, Addictions, and the Financial Burning Bus Email Series\nJoanna Wiebe\nThe Star Principle by Richard Koch\nHow To Address Your Customer's Most Serious Concerns & Improve Conversions\nPratfall Effect in Marketing: Admit Your Flaws to Win...","thumbnail_url":"https://img.transistorcdn.com/tErK_MMK-L6psKsv8Q2vwohzj73RLm3YvZmMK-IJ5Xk/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzM3NTE0LzE3MDg2/ODAyNDEtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}