{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"On Marketing","title":"#26 Kyle Lacy: CMO @ Jellyfish","html":"","width":"100%","height":180,"duration":2578,"description":"// WATCH //\n▶️ Watch this episode on YouTube\n\n// EPISODE DESCRIPTION //\nThis isn't Kyle's first rodeo.\n\nHe knows his stuff and has a track record to back it up. He's also an incredible human.\n\nHe gave me the opportunity to interview him when I didn't have a podcast: just an idea and an intrinsic desire to improve by talking to the best marketers on earth.\n\nKyle is the final conversation in Season 1 for a reason.\n\nI hope you learn from him and see his (beautiful) humanity through this interview.\n\nIn our conversation, Kyle discusses:\nHow to target low-hanging fruit without losing sight of the long-term strategy.\nThe significance of understanding customer journeys through conversation.\nThe balance between creativity and revenue generation.\n\nThis episode is for anyone who wants to: \n(1) Deepen their understanding of customer journeys in marketing. \n(2) Find the right balance between creativity and revenue generation. \n(3) Focus on impactful customer experiences across the journey.\n\n// GUEST LINKS //\n– Kyle's LinkedIn\n\n// CONNECT //\n🔵 Connect with me on LinkedIn\n📫 Subscribe to receive new podcasts when released\n☕️ Get a virtual coffee with me\n💻 Learn more about who I am and what I do\n\n// Disclaimer // \nOpinions shared in this podcast are individual views of hosts and guests, not representing their employers or associated organizations. This content is intended for informational purposes and should not be considered professional marketing guidance. Listeners act on the information provided at their own risk.","thumbnail_url":"https://img.transistorcdn.com/VlvgNyB2XGXY6k2tFkGuDUOwwlScfG0R4IIuKpjs9H4/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS84OTdl/ZGJlYTZjMTNiY2E3/OWE3NjQ1NmY5YTMw/NjdjZS5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}