{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Marketing Insider: A Claritas Podcast","title":"Email Marketing Execution: Don’t Just Get In Any Inbox, Get In The Right Inbox","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/ac9b0a7f\"></iframe>","width":"100%","height":180,"duration":1831,"description":"COVID-19 has upended the world’s economy and forced marketers to focus more heavily on digital targeting efforts to reach their ideal audiences. In this environment, the power of email can make or break a company’s bottom line. Knowing the right way to execute campaigns and measure success along the way is critical. In this episode of The Why Behind The Buy, host Monique Ruiz talks email marketing best practices with Claritas’ Jeff Bickel and discusses email marketing wins with Mark King of Conversion Alliance and Bob Smolik of Tribune Publishing.\n\nThe Smart Marketer’s Guide to Optimizing ROI: http://www2.claritas.com/optimizeROI\n\nConversion Alliance: https://conversionalliance.com/\n\nTribune Publishing: www.tribpub.com \n\nDownload more podcast episodes: https://podcasts.apple.com/us/podcast/the-why-behind-the-buy/id1441029170\n\nLearn about Claritas and find your best customers: https://claritas.com  \n\nFind us on Facebook: https://www.facebook.com/Claritas2.0/ \n\nConnect with us on LinkedIn: https://www.linkedin.com/company/claritas_mbs/  \n\nFollow us on Twitter: https://twitter.com/Claritas2_0","thumbnail_url":"https://img.transistorcdn.com/Dbcl0IbO2D0N2TixzlBT2un-oggIJQkG-SvmA0PDug0/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzM3MTk2LzE2NzE1/NjQyOTgtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}