{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Confessions of a Shop Owner","title":"Ep 118 - Stacia Aeschbach | How a $3 Million Repair Shop Built a Massive Social Following","html":"","width":"100%","height":180,"duration":2834,"description":"Mike Allen sits down with Stacia Aeschbach of Aeschbach Automotive and the Driven for More podcast to talk about leadership, growing a repair shop, raising five kids, women in automotive, and how her shop turned social media into a massive part of its brand. Stacia breaks down how Aeschbach Automotive grew an audience of tens of thousands of followers, generated nearly 100 million Meta views in a year, and started hearing from customers who discovered the shop through TikTok and other social platforms. They talk about why generic stock photos and boring repair content don’t work, how controversial content drives engagement, what shops should actually post, and why becoming more human may matter even more as AI-generated content becomes everywhere. Mike also realizes that an auto repair shop is basically a reality show full of misfit toys—which might actually be the best marketing opportunity in the industry.\nTimestamps: \n00:00 – How Social Media Keeps Your Shop Top of Mind\n00:56 – Meet Stacia Aeschbach\n03:15 – Leadership & Your “Emotional Wake”\n07:39 – How Aeschbach Automotive Got Started\n09:11 – From Tinder to a $3 Million Repair Shop\n12:24 – Five Kids, Shop Ownership & No Excuses\n14:48 – Women in the Automotive Industry\n19:43 – Building a Massive Shop Social Media Following\n23:18 – Nearly 100 Million Social Media Views\n24:13 – Making Money From Shop Content\n26:40 – How Often Should a Repair Shop Post?\n31:38 – Does Social Media Actually Bring in Customers?\n34:21 – Why Your Shop’s Social Media May Be Hurting Trust\n36:52 – Controversy, Engagement Bait & Going Viral\n39:15 – How Shops Can Start Creating Content\n41:22 – Humanizing the People Behind Your Business\n42:51 – Why AI Makes Being Human More Valuable\n44:56 – Which Automotive Podcast Is the Worst? 😂","thumbnail_url":"https://img.transistorcdn.com/TGFdk8p3lwIqG6-Zxu0zdS85-eMxgjWH_ROpDgligzo/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9hYmUy/MTMxZmUzN2Q5Mzkw/YTgxMDliZDViN2U3/N2Q1ZC5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}