{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Floral CEO","title":"Business Breakthrough - Wanting to grow your wedding floral business with Candi's Precious Petals ","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/aca6eae4\"></iframe>","width":"100%","height":180,"duration":1738,"description":"Episode Summary: In this episode of \"Floral Business Breakthrough,\" Jeni welcomes Candi from Candi Specialist Petals, a fellow Minnesota-based florist, for a business coaching session. Candi shares her journey from managing daily floral orders to her aspirations of expanding into the wedding market. Tune in to hear valuable insights on balancing daily operations while pursuing larger wedding projects.\nShow Highlights:\nIntroduction to Candi and Her Business (00:00:02):Meet Candi, owner of Candi Specialist Petals, based in the Twin Cities.\nOverview of Candi's current business model focusing on daily orders and her desire to grow her wedding business.\nCurrent Operations and Challenges (00:01:16):Candi manages 10-20 daily orders, seven days a week.\nDiscussing the balance between daily deliveries and personal life.\nThe impact of wire services like Teleflora and FTD on her business.\nStrategies for Transitioning to Weddings (00:09:04):Importance of having a dedicated wedding website or section on the existing site.\nAnalyzing where daily orders are coming from and optimizing for profitability.\nCreating an a la carte wedding program to streamline smaller wedding orders.\nMarketing and SEO Tips (00:15:25):Enhancing the visibility of wedding services on the current website.\nImportance of SEO for a separate wedding site.\nUtilizing social media to attract wedding clients and showcase floral designs.\nStyled Shoots and Content Creation (00:21:06):Planning a styled shoot to build a portfolio of wedding work.\nCapturing high-quality photos and videos to use on websites and social media.\nCollaborating with venues and planners for impactful styled shoots.\nBuilding an Instagram Strategy (00:24:29):Creating a consistent posting schedule focusing on wedding content.\nEngaging with potential clients through themed posts like \"Wedding Wednesday.\"\nOvercoming the fear of showing up on camera and connecting with the audience.\nConclusion and Final Advice (00:29:04):Recap of the key takeaways...","thumbnail_url":"https://img.transistorcdn.com/FHz-UgopUhJpJn1O-4JHblhUpmcOM1-ut37jvDGyuz8/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS84ODcz/NzBkZGFkZjUyZjU5/ZTk5ODAxMTAzZjFj/NDIzNS5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}