{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast","title":"SaaS Content Marketing: Why Education is a Powerful Approach","html":"","width":"100%","height":180,"duration":3608,"description":"My guest today is Shayla Price, a content and email marketing consultant for SaaS businesses.\nShe has worked with companies such as Leadpages, Agorapulse, Hostgator.com, Kissmetrics, Shopify Plus and more.\nShe has published many articles in her work and is also involved with aspiring women in the SaaS marketing community to help them excel. In this episode you’re going to learn why education and not hardcore sales is the best way to do content marketing, especially in SaaS.\nListen in as Shayla explains the best place to do customer research, how to create the right kind of content to educate people, and how to check the results and bring your business to the next level.\nTopics covered:\nShayla’s professional background from law to marketing\nEmail campaign frequency\nRecent marketing campaigns successes and failures\nSwitching from selling to educating\nCustomer empathy and learning styles\nObserving pain points and creating a campaign to solve it\n\nResources mentioned:\n5 Content Marketing Promotion Tactics You Should Try Today\nThe Road to Recognition by Seth Price and Barry Feldman\nFast Company\nShayla Price on Twitter - @shaylaprice\nShayla Price on LinkedIn","thumbnail_url":"https://img.transistorcdn.com/tErK_MMK-L6psKsv8Q2vwohzj73RLm3YvZmMK-IJ5Xk/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzM3NTE0LzE3MDg2/ODAyNDEtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}