{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The GEO Show","title":"The B2B Buyer Journey Has Already Collapsed","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/acc003b6\"></iframe>","width":"100%","height":180,"duration":1355,"description":"Welcome to Episode 8 of The GEO Show, where we break down the biggest developments in Generative Engine Optimization (GEO), AI search, and the rapidly changing world of SEO.\nIn this episode, Paris Childress, founder of Hop AI and co-founder of GEOforge, runs through ten stories reshaping AI search this week, starting with new traffic data showing the SaaS buyer journey has collapsed from multiple searches into a single, long-threaded AI conversation.\n\nIn this episode:\n\n📉 SaaS organic traffic is down, but AI-referred visitors convert far better First Page Sage analyzed 3.4 billion sessions across 218 client sites and found B2B SaaS organic sessions down 29% to 29.4% from baseline, while AI platforms now drive 11.8% of SaaS sessions. ChatGPT referrals convert to leads at 4.7%, versus 1.9% for Google organic, roughly a 3x lift. Separately, Brainlabs' data across 54 advertisers found organic sessions down 10.5%, AI referrals up 163%, and AI-driven key events up 335%. The buyer journey hasn't shrunk. It's collapsed into one educated, ready-to-convert conversation with an LLM.\n\n🔎 Keenable raises $26 million to build a search engine for AI agents Keenable emerged from stealth on August 25 with a $26 million seed round led by Accel, founded by former Yandex search AI executives. It says it has indexed more than 100 billion documents and is already serving AI labs and inference providers. The retrieval layer beneath AI assistants is quietly becoming its own infrastructure market, and Google and Bing may not stay the only gateways to the web for agents.\n\n📰 Featured's citation data rewrites the off-site GEO playbook Featured analyzed 22,881 Perplexity citations across 11,499 domains and found 34.5% came from domains with Moz domain authority below 40, while editorial sources made up 64% of citations versus just 1.7% for brand-owned content. Off-site GEO is looking more like citation-informed digital PR than conventional high-authority link building: build outreach lists...","thumbnail_url":"https://img.transistorcdn.com/7cDHOTKwTPJbamMzkSU5XMeYqbfRSPk5nMQ6zhbTeaI/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9kY2Ri/MGIyZjViNzJiODc5/ZGM5MmJhYmE4NmYx/MTVhYy5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}