{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Dental SEO 101 Podcast","title":"Dental SEO 101 - Adapting to AI, Local Authority, and Multimodal Content","html":"","width":"100%","height":180,"duration":1460,"description":"Thrive in the Age of AI Search\nAI tools like Google’s overviews and ChatGPT are providing instant answers to basic dental questions. Instead of relying on those \"what are braces?\" searches, focus on making your website a living resource with:\nGenuine opinion pieces\nHelpful resources for all audiences (including the elderly and visually impaired)\nRegular content updates that add real value\nStand Out With Multimodal Content\nDon’t just write – show, explain, and connect through various formats:\nInfographics and custom imagery\nVideos (including patient testimonials)\nLayer these elements over time so creating isn’t overwhelming\nThis not only serves your patients better, but also increases your chances to be cited by AI results!\n\nBe a Local Pillar\nHyperlocal reputation matters more than ever. Support a charity, sponsor a local team, or let your staff champion the causes that matter to them—and tell these stories on your website. Bonus points: Get backlinks and testimonials from those you support!\n\nReviews, Reviews, Reviews\nThird-party reviews, first-party testimonials, before/after case studies, and video thank-yous all help build trust and visibility. Don’t be shy; ask for them and display them proudly!\n\nDon’t Fall for Cheap SEO Gimmicks\nWith AI buzz everywhere, some agencies are making big promises at low prices—often leading to messy, spammy outcomes that can hurt your website for months. Invest in trusted pros who build for the long-term.\n\nOther Key Updates & Warnings\nApple is gearing up to launch an AI-powered search for Siri in 2026. (“World Knowledge Answers” is coming but might use Google’s Gemini—shocking!)\nGoogle launched a new spam update. Following the rules? You’re okay. Cutting corners? Beware big traffic drops.\nWebsite security remains critical. Hacked sites can lose 50% of their traffic overnight. Protect yourself with strong passwords, two-factor authentication, regular updates, and thorough backups. (90 days is Ross Dunn's recommendation!)\nMetrics...","thumbnail_url":"https://img.transistorcdn.com/8k6UYxpWdksP4pxH3vr_6xfWs5IAutRzgzreFGlLdnE/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9mY2I5/NDhmOTNkMzdjNGRk/MmUyNTliNGRlZmE3/YjM2YS5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}