{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast","title":"How to Create “Knock-Your-Socks-Off” Customer Experiences","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/acf183dc\"></iframe>","width":"100%","height":180,"duration":3276,"description":"My guest today is Blake Morgan, a Customer Experience Consultant and author of More is More. ‍\n\nBlake teaches brands to create “Knock Your Socks Off” customer experiences.\n‍Join us as we learn the best ways to improve your customer’s experience with your brand and how you can provide more value in your marketing.\nTopics covered:\nBlake’s career path from journalist to customer experience consultant\nThe problem with “Gotcha marketing”, “Insertion marketing” and bad profits\nConnecting to consumers with relevant content opportunities\nGenerational differences in the consumer market\nHow-To tips on improving customer experience on your own and within an organization\nInternet of Things (IOT) and the future of marketing\n\nResources mentioned:\nBlakeMichelleMorgan.com\nBlake’s book More is More\nBlake’s YouTube Show\nThe Modern Customer Podcast\nYoutility by Jay Baer\nMan’s Search for Meaning by Viktor E. Frankl\nWhy Not Now? Podcast with Simon Sinek\nSimon Sinek’s Ted Talk – Start with Why\nDaft Punk: 5 Marketing Lessons to Make Your Business Famous","thumbnail_url":"https://img.transistorcdn.com/tErK_MMK-L6psKsv8Q2vwohzj73RLm3YvZmMK-IJ5Xk/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzM3NTE0LzE3MDg2/ODAyNDEtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}