{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Floral CEO","title":"Feedback Isn’t Failure: How Florists Can Use It to Get Better","html":"","width":"100%","height":180,"duration":1303,"description":"In this episode, Jen talks about something that can feel uncomfortable but can completely change your business: feedback. After receiving some difficult client feedback this week, Jen breaks down how she handled it, what she learned from it, and why feedback is one of the most important tools florists can use to improve their consultations, client communication, and overall wedding experience.If you are a florist, wedding vendor, or creative business owner, this episode will help you understand how to ask for feedback, how to sort useful feedback from emotional noise, and how to use both positive and negative feedback to strengthen your business instead of spiraling.In this episode, Jen covers:Why feedback is information, not a personal attackHow to ask for feedback after a client goes in a different directionWhat Jen learned from a difficult consultation and follow-up conversationWhy not all feedback is created equalHow to separate feedback from your identity as a business ownerWhy patterns in feedback matter more than one-off commentsHow to use client feedback to improve consultations, onboarding, communication, timelines, and systemsWhy positive feedback matters just as much as critical feedbackThe CEO mindset for handling feedback without drowning in itHow feedback can help you refine your brand, process, and client experienceWhat florists can learn from feedbackJen shares a real story from a recent inquiry where a bride felt like the consultation was not the right fit. Instead of reacting emotionally, Jen asked for feedback, reflected on what she could improve, and used that experience as an opportunity to refine the questions she asks during consultations. This episode is a powerful reminder that feedback can reveal growth opportunities — even when the person giving it is difficult.Key takeawayFeedback is not always fun, but it can be incredibly valuable. The most successful florists are not the ones who never receive hard feedback — they are the ones who...","thumbnail_url":"https://img.transistorcdn.com/FHz-UgopUhJpJn1O-4JHblhUpmcOM1-ut37jvDGyuz8/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS84ODcz/NzBkZGFkZjUyZjU5/ZTk5ODAxMTAzZjFj/NDIzNS5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}