{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Uncommon Brands","title":"Making golf fun and building a brand with Scott Riley, Live Forever Golf","html":"","width":"100%","height":180,"duration":1891,"description":"Scott Riley is the co-founder and CEO of Live Forever Golf, an '80s nostalgia-infused, music-centric golf lifestyle brand designed to disrupt the traditionally stuffy golf apparel industry. \n\nIn this episode, Scott shares the story and five-year+ journey behind building an authentic, player-first apparel line, the inspiration behind their iconic club-toss logo, the realities of scaling from a garage whiteboard concept, and the unconventional marketing strategies, like handwritten notes on vintage sports cards, used to build customer devotion. \n\nThis episode is packed with insights for direct-to-consumer founders.\n\nWhat we covered:\nThe origin of Live Forever Golf and capitalizing on an iconic PGA tour moment.\nEvolving the game's dress code by injecting a relaxed, casual aesthetic.\nThe strategy behind their product ecosystem.\nNavigating the changing landscape of digital marketing, moving past paid ad dependencies toward high-touch customer service and partnerships.\nScaling a hybrid business model by expanding into the green grass sector and deploying multi-line sales reps across the country.\n\nLive Forever Golf Links:\nWebsite: https://liveforevergolf.com\nInstagram: https://www.instagram.com/liveforevergolf\nFacebook: https://www.facebook.com/LiveForeverGolf\n\nParker Nash Links:\nWebsite: parkertnash.com\nLinkedIn: Parker Nash","thumbnail_url":"https://img.transistorcdn.com/rqK0nk6Mp10QG2x-dto6NB2q6ig2iitZ26jaxSutOcU/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9jMWIx/MmZkYjI2MGU0ZmQ2/NTIyMTUxMmE3ZTQ5/MmUxMC5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}