{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Straight To Voicemail","title":"The Crawl, Walk, Run Approach to AI Automation | Paul Kortman, Connex Digital","html":"","width":"100%","height":180,"duration":274,"description":"AI is everywhere, but most leaders are paralyzed trying to figure out where to start. The pressure to implement \"AI transformation\" or build agentic workflows can feel overwhelming, and that overwhelm leads to inaction.In this episode of Straight to Voicemail, Adam Sockel hears from Paul Kortman, Founder of Connex Digital, about his crawl, walk, run framework for implementing AI and automation in revenue organizations. Paul's advice cuts through the noise: stop trying to eat the elephant in one bite. Start with the smallest pain point, automate it, and build from there.You'll learn:Why starting with low-hanging fruit beats mapping out a full transformationThe difference between deterministic automation and agentic workflows, and when to use eachHow to get value from AI today without overcomplicating your stackJump into the conversation:(00:00) Why we wanted to hear from Paul Kortman(00:20) The crawl, walk, run framework explained(01:24) Starting with agents: one task, done well(02:20) Deterministic vs. agentic automation(03:23) Why you shouldn't try to map it all out firstStraight to Voicemail is for CMOs, CEOs, and Heads of Marketing in B2B tech who want insights from the people who've been there. Each episode centers on one big question answered like a voicemail you'll want to play again.Don't miss this conversation! Follow Straight to Voicemail and explore our big little wins newsletter for more B2B content strategy insights. ","thumbnail_url":"https://img.transistorcdn.com/kcsJjjL5BsDeSRNvHPVg-g7CHTZu6haA07Cl6JSPut8/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS83Nzk3/OTRkNDFiMGY3MzU4/MTZjMTAwMzhiYjYz/NDQ3NC5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}