{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The MAFFEO DRINKS Podcast","title":"50 Loyal Accounts Beat 300 Weak Ones | Kaitlin Wilkes | The Ada Coleman Project | Bottom-Up Cut #007","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/ad244fe0\"></iframe>","width":"100%","height":180,"duration":808,"description":"Kaitlin Wilkes is Co-founder of The Ada Coleman Project.\n“I would rather have fifty accounts pouring two to three bottles of my spirit a week because they love the cocktail,” says Wilkes, “than three hundred accounts that are selling a quarter of a bottle.”\n00:00 Why is the drinks industry actually two separate industries wearing one liquid as a disguise?\n00:42 What changed when Kaitlin realized bartending and brand marketing were different worlds?\n02:44 How does showing up authentically at a bar close the gap with a bartender?\n03:58 Why do finance and marketing teams struggle to understand on-trade spend?\n05:04 What’s the real purpose of flying a bartender across the world for a guest shift?\n06:25 Why should a brand pick partners who genuinely fit, not just any account willing to say yes?\n08:24 How should a small brand approach a bar’s menu when it can’t afford the listing fee?\n13:32 Why would fifty loyal accounts beat three hundred weak ones every time?\nFind all episodes featuring Kaitlin Wilkes at maffeodrinks.com.\nBottom up.","thumbnail_url":"https://img.transistorcdn.com/EEVeqPnCSO50vcTEwCGi8EsKVAfckKW1Ma9V9k_f5cM/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9mNjQy/ZWFiZWJiOTRmMTBm/YmUxYWFmNTA2MjI4/M2ViNC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}